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There’s a big difference between localisation of ads (which the industry has always achieved) and targeted ads that know you are interested in DIY vs hiring a c

There’s a big difference between localisation of ads (which the industry has always achieved) and targeted ads that know you are interested in DIY vs hiring a contractor. Saving that DIY enthusiast a single modification of their google search is not worth narrowing their entire experience of the web for, or worth giving up their privacy for. And to OP’s original point. If your business relies on invading the privacy of others, your business should not exist

kortilla 6y ago
> Saving that DIY enthusiast a single modification of their google search is not worth narrowing their entire experience of the web for, or worth giving up their privacy for. Sure, but let’s be clear that it is a trade off. If you’ve ever seen non-techies Google things, they don’t provide the contextual clues that we instinctively know to include. The majority of the population just types in “drywall repair” and expects the computer to know what they “obviously mean”.