Simplistically, yes. At IPO when potatoes are very first introduced to market, he decides what he thinks they are worth. The market will quickly decide the 're

Simplistically, yes. At IPO when potatoes are very first introduced to market, he decides what he thinks they are worth. The market will quickly decide the 'real' price. Whether his first asking price is £2.00 £12.00 the market will quickly decide the level. If potato's are the hype root vegetable, many buyers will appear, but if carrots are in fashion, the price of potato's must fall until in order to attract buyers