Sounds like the right approach, and it seems Google is slowly moving in that direction...starting with this decision. As others have commented, it was pure hub

Sounds like the right approach, and it seems Google is slowly moving in that direction...starting with this decision. As others have commented, it was pure hubris for Google (and Rick Osterloh) to believe they could just start a new game studio and use it to fuel growth of the Stadia streaming platform. Xbox surely would've died without Halo! This "do it all myself" approach needs to start with building a massive user base upon which to lure other game developers and TV manufacturers - not the other way around. A telling sign is that the newest Google TV dongle doesn't yet support Stadia... From a hardware technical standpoint, I think most TV manufacturers don't include a powerful enough SOC from which to run a Stadia app (e.g. a built-in Chromecast != Chromecast dongle). There's also some server-side compatibility issues that we're not aware of.