Everybody needs to bank, those pay checks gotta go somewhere. The portion of people who invest -- outside of forced investing through 401k, etc. -- is pretty s

Everybody needs to bank, those pay checks gotta go somewhere. The portion of people who invest -- outside of forced investing through 401k, etc. -- is pretty small in comparison. Those that are using an investment application to speculate on stocks on their phone are a smaller yet demographic. And I'll bet that, dollars to donuts, they're more informed about everything, and more willing to shop.