> Without targeted advertising, the ads are also dominated by mega insurance companies because they have the biggest advertising budgets. > With targeted advert

> Without targeted advertising, the ads are also dominated by mega insurance companies because they have the biggest advertising budgets. > With targeted advertising, I can see an ad from a provider specific to my location that I didn’t know existed who offers way better rates because of the different risk pool. The same applies for thousands of other products/services that are localized. You're talking about geo targeting here, which imo should still be possible. That's an in-the-moment targeting akin to an advertiser choosing to show their ad on a local news site. This doesn't require extensive tracking and profiling of users.