>> But the point is not to argue that ad relevancy itself is bad. In a vacuum, improved ad relevancy is good! However, the improved relevancy of individually-ta

>> But the point is not to argue that ad relevancy itself is bad. In a vacuum, improved ad relevancy is good! However, the improved relevancy of individually-targeted advertisements is not offset by the social detriment of user tracking Agreed, this is where the incentives of the users are misaligned with the incentives of the ad tracking companies. But users don't have a choice, hence individual ad tracking.