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This would just return to 2000-esque state of affairs, where the ad model was based on selling page views, clicks or actions. That model favors small publisher
by prostoalex 6y ago
This would just return to 2000-esque state of affairs, where the ad model was based on selling page views, clicks or actions.
That model favors small publishers (as niche advertisers flock to niche publications) and disadvantages large generic publishers (social networks, email clients, portals).
- somedude895 6y ago> That model favors small publishers (as niche advertisers flock to niche publications) and disadvantages large generic publishers (social networks, email clients, portals). I agree. Advertisers would have to go back to contextual targeting, identifying websites that are likely to appeal the target audience, rather than simply buying the audience programmatically on Google's ad network
- liaukovv 6y agoWhich in turn would create an incentive to actually create websites attracting different audiences?
- AlphaSite 6y agoI’m not entirely convinced this is true, but equally if it is I see it as an absolute win.