> I've often wondered if there is a population of users who simply hate ads to the extent that any impression will be net negative value to the advertiser Yes,

> I've often wondered if there is a population of users who simply hate ads to the extent that any impression will be net negative value to the advertiser Yes, I would characterize myself as such. The best products gain their exposure through word of mouth, and don't need paid advertising. Incessantly raping my eyeballs with your brand would just make me hate it even more. Especially so if it's happening on my own electronic devices against my will. But then there are people who legitimately want to be advertised to — I know some personally. > I think people want something more transparent which outright removes them from the services they use. These are called ad blockers. I use them in some form on every device I own.