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> It turns out most non-targeted ads aren't actually that effective Non-personalised television advertising is still doing great.
by throwaway2245 6y ago
> It turns out most non-targeted ads aren't actually that effective
Non-personalised television advertising is still doing great.
- marketingtech 6y agoNo, it's not. Eyeballs are down, thus prices and market share are down compared to digital. Different industry sources have different figures, but everyone agrees TV spend was down >5% in 2020 and expected to drop faster in 2021 as digital continues to grow at >30%. There's now a mad rush to standardize tech for personalized tv advertising, as providers plan to use the email/phone number you used for your cable/streaming service as a personal identifier that can be joined against 3rd party targeting data. I'm not trying justifying this - just describing where the industry (and money) is going.
- throwaway2245 6y agoIs it not right that 2019 was the highest spend ever for TV advertising? And a 5% drop would be less than the drop in broader TV production, via coronavirus? Major events that are associated with large advertising budgets haven't happened: the Olympics didn't happen. The Eurovision Song Contest didn't happen.