Thought provoking article with a number of good insights. Here are four key quotes: + At any point in time, you can lose all of those investments when consumer

Thought provoking article with a number of good insights. Here are four key quotes: + At any point in time, you can lose all of those investments when consumers start exercising their GDPR, CCPA, or LGPD rights. + These and similar comprehensive legal frameworks imply that data collection has become a liability, especially when taking the Big Data principles to heart and storing heaps of data that might or might not be relevant at some point in the future. + An alternative under active exploration is an ecosystem of personal data, in which every person has their own personal data vault, which we refer to as a data pod. + I believe that data-driven companies of the future will derive their value from the intelligence they provide on top of existing data by treating it as a commodity, rather than clinging onto the flawed fantasy of data as the irreplicable resource it clearly isn’t.