It comes down to the advertiser who is creating the audiences on the platform. "I can haz this many people?!" A terrible analogy is no programming language can

It comes down to the advertiser who is creating the audiences on the platform. "I can haz this many people?!" A terrible analogy is no programming language can save you from yourself. The current issue is the inaugural purchase mechanic, like buying a big ticket item or something that's a one off like toilet/toilet seat and now that's all you get moving forward.