That sounds way too absolute. The point is "can you add value?". This doesn't require you to be "better" all across the board, you just got to have a reason why

That sounds way too absolute. The point is "can you add value?". This doesn't require you to be "better" all across the board, you just got to have a reason why people would choose you instead of your rival. Lots of businesses are basically only different from each other due to the branding (and often the target demographic).