I feel that some friends the past 5 years have started more and more to talk about mechanical watches, it definitely feels like an artificial dem

I feel that some friends the past 5 years have started more and more to talk about mechanical watches, it definitely feels like an artificial demand pushed by marketing. I've noticed it a bit too. All of us are more influenced by marketing than we'd like to admit and certainly more than we realize. No arguments there. However, it's not like I've seen any sort of marketing push for mechanical watches. I just don't see any marketing for them whatsoever. The question for me is, is it because the marketing situation has changed? Or is it because watches are kind of an "old guy" thing and we're all five years older than we were five years ago? Personally I feel it's the latter. But, I can think of two indirect possibilities from the marketing side of things. 1. There has been kind of a marketing push from newcomers like Daniel Wellington and MVMT on Instagram. That's all overpriced trashy quartz stuff. But, I suppose it gets people thinking about watches. 2. Much like the rise of Starbucks got a lot of new people thinking about coffee 20 years ago, I think the success of smart watches got a lot of new people thinking about watches.