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All brokerages make money from PFOF -- but it is a much larger revenue stream for RH compared to other brokers. https://www.morningstar.com/articles/1015686/ro
by getToTheChopin 6y ago
All brokerages make money from PFOF -- but it is a much larger revenue stream for RH compared to other brokers.
https://www.morningstar.com/articles/1015686/robinhood-was-indeed-too-good-to-be-true https://www.morningstar.com/articles/1015686/robinhood-was-i...
"That Robinhood sold its order flow is unremarkable, but the scale of its activities certainly merits comment. Forbes reports that in the first quarter 2020, 70% of Robinhood’s revenues derived from payments for order flows, as opposed to 17% for E-Trade and just 3% for Schwab. Yes, Robinhood has observed standard practice–but with distinctly above-average enthusiasm."
- tedunangst 6y agoNow I want to know where schwab gets the other 97% from.
- valuearb 6y agoWhy is this a surprise to anyone? How did customers think Robinhood was making money?