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I don't understand this business model. How does taking podcasts (something people are used to getting for free with few or no ads) and breaking the currently o
by shaoonb 6y ago
I don't understand this business model. How does taking podcasts (something people are used to getting for free with few or no ads) and breaking the currently open ecosystem there is around them benefit anyone, least of all Spotify themselves?
- TaylorAlexander 6y agoI assume they believe exclusive podcasts will gain them paying subscribers. Of course by fracturing the open ecosystem they may find themselves unable to acquire some podcasts, but given that they are a large player they are well positioned to out bid the competition.
- nitrogen 6y agoThey might also make a cut off of dynamic sponsorship/ad segments within podcasts.
- squeaky-clean 6y agoThese were quite eery the first time I heard them. I was listening to an episode of Conan O'Brien's podcast from early 2019 and in the middle was an ad (read by Conan) for enjoying Miller lite at home during the covid quarantine. I spent a good 10 minutes trying to figure out what the hell had just happened until I found a page promoting Spotify's dynamic ad insertion for podcasts.
- nitrogen 6y agoIt's pretty annoying that I am paying for premium but still get dynamic ads inserted.
- Reimersholme 6y ago"something people are used to getting for free with few or no ads" This is why they need some exclusives, so people can't get the same for free elsewhere.
- corobo 6y ago> podcasts (something people are used to getting for free with few or no ads) This is an inaccurate assumption is how. Podcasts are audio adverts with interesting segments haha. Ok maybe not that bad, but it's nowhere near 'few or no ads'
- folkrav 6y agoI listen to about ~15 podcasts. All of them have maybe a single 1-2min plug at the beginning, and maybe another at the end. All of them are about 30min or more. I'd definitely qualify the worst case of 28 out of 30 minutes being actual content to be "few or no ads".