I fully expect Azure Marketplace and Github to integrate. -- Brand: A rebrand may make sense too, similar to GitHub Actions incorporation of azure automation.

I fully expect Azure Marketplace and Github to integrate. -- Brand: A rebrand may make sense too, similar to GitHub Actions incorporation of azure automation. But probably less so given the wider non-dev audiences who would consume this stuff: They'll trust MS over GH. -- B2B: This already covers cloud apps. I see GH as one of the bigger advantages Microsoft has over Amazon + Google as server software moves more and more to a 'shift left' world. AFAICT, this is less of a question of 'if' and more of 'when'. Unfortunately for everyone, MS is historically slow here. A surprise push here may end up being Teams. Consumer seems a lot harder, but maybe: - Desktop: MS has a big consumer games division (XBox..). Doing MS Desktop Games via a MS App Desktop Store, similar to Google Play for driving Android marketplace, may work for pushing regular consumer apps as well. They can already do for Windows (if they haven't, I don't follow), and maybe compelling enough for Apple to want to bring to OS X? - Mobile: This is about Microsoft's ability to win over or open Apple, Google, and the top 10 Android vendor for fairly controlled mobile experience.. which is historically unlikely..