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The other part of it is that individuals don't always have enough interesting things to say for it to be worth it from a subscriber's point of view. Hence, over
by umeshunni 6y ago
The other part of it is that individuals don't always have enough interesting things to say for it to be worth it from a subscriber's point of view. Hence, over time it becomes either diluted (i.e. the author stretching beyond their areas of expertise) or it becomes a brand with ghostwriters.
- klelatti 6y agoAbsolutely. To my mind the most effective newsletters are actually what you might call 'link newsletters' - finding and filtering other's content. In a way my inbox looks more like the lamented Google Reader than a magazine. It's also interesting that Ben Thompson who pioneered the model often stresses how hard he has to work and generate his content - and I fully believe him!