3 ms·

Question is "Can you do it better?".

• creativeone 15y ago
  Or can you advertise to enough people that they trust your brand as much as the gorilla in the room.
• mhd 15y ago
  That sounds way too absolute. The point is "can you add value?". This doesn't require you to be "better" all across the board, you just got to have a reason why people would choose you instead of your rival. Lots of businesses are basically only different from each other due to the branding (and often the target demographic).