3 ms·
Yes, there are mechanically better comparisons, but probably not better lay explanations. The goal of the article is not to describe the precise technical detai
by morelisp 6y ago
Yes, there are mechanically better comparisons, but probably not better lay explanations. The goal of the article is not to describe the precise technical details of how an IDFA works, but rather the role it plays in how apps track you.
(Good luck resetting all your IDFAs at the same time and remembering never to log into any of the same accounts again. Yes, you and I know how to do this and that it can be turned off, but I assure you based on data I've worked with people do not.)
- sologoub 6y agoPeople do know - According to appsflyer, LAT (Limit Ad Tracking - the control used to turn off IDFA) saw over 1 in 4 users on iOS adopt it: https://support.appsflyer.com/hc/en-us/articles/115003734626-Impact-of-Apple-iOS-Limit-Ad-Tracking-on-attribution https://support.appsflyer.com/hc/en-us/articles/115003734626...
- morelisp 6y agoI cannot share the exact number, but this is substantially more than the measurement I have seen for our platform circa July. Could be difference between US/Europe, or they are carefully slicing their data (e.g. maybe only phones, or only specific events e.g. install conversions - users installing new apps are likely to be more technically literate) to sell their probabilistic modeling.