3 ms·
The Vickery Auction was pretty much the de-facto auction type in adtech realtime bidding. It's since been replaced with standard first-price auctions for reaso
by secondcoming 6y ago
The Vickery Auction was pretty much the de-facto auction type in adtech realtime bidding.
It's since been replaced with standard first-price auctions for reasons I don't fully understand, but I assume it was because websites misunderstood bid prices and though they were being ripped off.