I think sport is the next thing the streaming services will look at. Amazon has started to do this, and now has some (a small percentage) of the England premier

I think sport is the next thing the streaming services will look at. Amazon has started to do this, and now has some (a small percentage) of the England premier league soccer matches in the UK. Amazon (and netflix, apple, etc) has way deeper pockets than the current rightsholders (Sky, which was owned by Murdoch until he sold to Comcast recently, and BT Sport, which is also completely dwafered by Big Tech). It's difficult to see them not going big for this next time the rights are up for renegotiation. Amazon and Netflix have extremely high household penetration already, with their apps prebundled on so many TVs.