> Pigp]y [sic] Wiggly This error is presumably due to failed OCR character recognition. I can't access the original article (which is linked for subscribers)

> Pigp]y [sic] Wiggly This error is presumably due to failed OCR character recognition. I can't access the original article (which is linked for subscribers) but it seems to be because the word is in italics? Or might the brand have had it's own stylistic ligature/logotype at the New Yorker?