> If you want your prospects/customers to take you seriously they have to find you expensive. This is BS. If you want your customers to take you seriously, se

> If you want your prospects/customers to take you seriously they have to find you expensive. This is BS. If you want your customers to take you seriously, seriously solve their pain. One example is charging $1 USD for a song, which at least one company has done and made billions. Making an offering "expensive" in and of itself neither conveys legitimacy nor value. It only begs potential customers to contemplate the cost/value proposition more critically.