At a certain price, fundamentals do actually matter. This is the price discovery phase of a company that's not really well known. The issue is that at current

At a certain price, fundamentals do actually matter. This is the price discovery phase of a company that's not really well known. The issue is that at current prices, speculation and forward thinking far outpace any value one could derive from analysis of fundamentals. A very successful strategy is momentum trading. Technical/Trend Analysis is all about understanding momentum trading, and at what entries and stops algorithms set up their strategies.