Its not actually about Amazon. The point is just that Apple limitations will help "self contained" data holders like amazon because they don't need the tracking

Its not actually about Amazon. The point is just that Apple limitations will help "self contained" data holders like amazon because they don't need the tracking data that apple is limiting. Amazon is just a simpler target to explain the small-biz impact than "facebook with its marketplace and shopify integration and existing data sources and abilities and pending future products they've announced"