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1. Psychologically: it takes as much effort to decide to pay 0.01c as to pay 0.99c. 2. Practically: transaction costs.
by petervandijck 15y ago
1. Psychologically: it takes as much effort to decide to pay 0.01c as to pay 0.99c.
2. Practically: transaction costs.
- crasshopper 15y agoPeter, is that true for non-OECD countries? Many poor Brasilians are on the Net and 5¢ is not negligible to all those users. Clay Shirky also mentioned the "psychological cost of deciding" in an article linked in another comment. But what's the (quantitative) evidence for these statements?