Prof. Dan Gilbert's studies on Happiness seems to support the paradox of choice: https://www.youtube.com/watch?v=4q1dgn_C0AU https://www.youtube.com/watch?v=4q1

Prof. Dan Gilbert's studies on Happiness seems to support the paradox of choice: https://www.youtube.com/watch?v=4q1dgn_C0AU https://www.youtube.com/watch?v=4q1dgn_C0AU If we don't have choice, we manufacture happiness. Something we predict will be somehow worse than "real" happiness, but studies show it's not worse. If we have choice, we predict we will be more happy, but studies show we aren't.