All of this presupposes the current flavor of programatic advertising is something worth protecting. IMO, the cost of the current targeting methods -factoring i

All of this presupposes the current flavor of programatic advertising is something worth protecting. IMO, the cost of the current targeting methods -factoring in the actors and practices of the attached data economy- is simply not worth it. Not even close. I applaud Apple's intentions, but I’m afraid they’ve made a tactical error that will only serve to cement bad practices at the end of all the lawsuits and government inquiries. Fingers crossed.