I would favor “anti-user”, “user-exploitative”, or just “deceptive”. There’s nothing inherently wrong with something that’s “pro-business”, and in fact I see “

I would favor “anti-user”, “user-exploitative”, or just “deceptive”. There’s nothing inherently wrong with something that’s “pro-business”, and in fact I see “user-centric” or “user-driven” as being good business. “Pro-business” is bad when it comes at the cost of the user/customer/employee/etc.