1) Facebook offered something significant to its users over MySpace. Personal networks are HUGE, and they are far more usable if you're Facebook's target audien

1) Facebook offered something significant to its users over MySpace. Personal networks are HUGE, and they are far more usable if you're Facebook's target audience. With a search engine, all you're doing is searching. Google's enough. 2) Anybody who expects a flawed piece of software to ever compete with Google needs to get out of this industry right now. 3) The article doesn't mention being acquired. It talks only about direct competition. Summize was the equivalent of Google in this scenario: it was the first one to do it well. 4) Techies only have influence when what they flock to is something that matters to users. Look at Linux. Techies LOVE Linux. But most people use Microsoft, because it's all they need. 5) Of course it is. The only way for Google to lose is if the masses boycott it or pull something similar. Otherwise, there's no incentive to switch. I love being cynical against articles too, as much as anybody, but in this case the article did a good job of explaining things. You're just wasting time.