Why does the media even remotely consider repeating the companies 'marketing mission' BS when reporting on them? CNN spent years with these fluffy articles bas

Why does the media even remotely consider repeating the companies 'marketing mission' BS when reporting on them? CNN spent years with these fluffy articles basically promoting Robin Hood and their 'Occupy Wall St.' rubbish. "Democratize Finance" is PR, not reality, it shouldn't be contemplated as part of the story.