I think the emphasis on small businesses is a distraction from the main point. (See it's working!) Fundamentally, whether this is going to favor the mega-corps

I think the emphasis on small businesses is a distraction from the main point. (See it's working!) Fundamentally, whether this is going to favor the mega-corps or not, I don't want people tracking me. I don't want companies having the sort of information Facebook and Google have, they've demonstrated they are poor stewards of our data. At the same time, I don't want additional companies to gain access to a stream of information about me, regardless of whether that helps FB and GOOG or not. If helping FB and GOOG is the cost of keeping more information about myself (My family, etc) private, then I guess I'm Ok with that. It's the lesser of 2 evils.