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We don't really disagree, FB, Google, and Amazon will be less affected by this change than everyone else that can't do all of the things you're suggesting. That

We don't really disagree, FB, Google, and Amazon will be less affected by this change than everyone else that can't do all of the things you're suggesting. That's the harm Stratechery is talking about. The affect on FB ads specifically I don't know, I'd suspect it being harder for FB to be as effective with targeting which could make the ads less useful (and that could harm small businesses that use them). The ability for other non-megacorp companies to understand their customers is more the issue. I think you're focusing on a narrow thing and ignoring the rest.

ogre_codes 6y ago
I think the emphasis on small businesses is a distraction from the main point. (See it's working!) Fundamentally, whether this is going to favor the mega-corps or not, I don't want people tracking me. I don't want companies having the sort of information Facebook and Google have, they've demonstrated they are poor stewards of our data. At the same time, I don't want additional companies to gain access to a stream of information about me, regardless of whether that helps FB and GOOG or not. If helping FB and GOOG is the cost of keeping more information about myself (My family, etc) private, then I guess I'm Ok with that. It's the lesser of 2 evils.