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Groupon Counts on Writers and Editors to Build Its Audience
- stevenj 15y agoSingle page: http://www.nytimes.com/2011/05/29/business/29groupon.html?_r=2&hp=&pagewanted=all http://www.nytimes.com/2011/05/29/business/29groupon.html?_r...
- quartz 15y agoSurprised to see no mention of Woot in the article. They've been using editorialized humor to sell a single heavily discounted product each day since 2006.
- replicatorblog 15y agoTechCrunch attributed Groupon's early success to their clever social engineering. This NYT Writer focuses on the clever copy, but I tend to agree with Sarah Tavel who says its all about the savings: http://www.adventurista.com/2011/04/stop-calling-groupon-social-commerce.html http://www.adventurista.com/2011/04/stop-calling-groupon-soc... It would be interesting to test. Write some dry copy, make the "tipping point" 1 coupon and see if it sells less than the funny/social counterpart. You really don't need to go that far. Living Social is rapidly catching up to Groupon with fairly bland copy.
- Hisoka 15y agoWriters think it's the writing that makes a startup successful. Engineers think it's the good, well-organized, efficient code. Salespeople think it's their clever, shrewd selling strategy. Management think it's their leadership.