First and foremost, no company should benefit from this kind of lopsided non-arrangement to spy/ track me. I don't care if it's Facebook or Bob the window washe

First and foremost, no company should benefit from this kind of lopsided non-arrangement to spy/ track me. I don't care if it's Facebook or Bob the window washer, they shouldn't be tracking me this way without permission. Also, I don't agree that this is going to broadly affect small businesses. I accept that it's possible a few businesses in some places will be hit, but there isn't a ton of evidence that it's going to have a broad impact. Facebook still has massive profiles of users to provide a broad set of ad targeting tools. The hair dresser down the corner isn't going to lose sleep over this. Nor is my favorite taqueria or sandwich shop.