> is growth always good? Perhaps we are glossing over the real question: > is the pursuit of growth always good? And perhaps even more accurately: > is a st

> is growth always good? Perhaps we are glossing over the real question: > is the pursuit of growth always good? And perhaps even more accurately: > is a strategy of not pursuing growth better for a company? I think this might lead to a more relevant discussion than is happening elsewhere in this thread. Besides--"perpetual growth" as a concept is on the same plane as "the customer is always right." It's not expected to be literally true, it's a mindset. If you're not trying to improve, you're likely stagnating or getting worse. If you're consistently at-odds with what your customer is expecting, it may mean you should be re-assessing how you're doing business. I think ultimately it is healthy for businesses to be constantly re-evaluating whether they can do more, or do it for less. And that's all "perpetual growth" means.