"It's not that hard to compete with AWS. AWS is scatterbrained and provides a really bad UX and as-is integrations where the "is" is not great." A lot of enter

"It's not that hard to compete with AWS. AWS is scatterbrained and provides a really bad UX and as-is integrations where the "is" is not great." A lot of enterprise buying decisions come down to: "AWS/Azure/... is already an approved vendor, so let's just buy from them instead of going through the hoops to get Elastic approved". The "super scalers" are offering a path of least resistance that is difficult to overcome.