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>Financial industry usually values stability and it's a bit disconcerting to see a stock broker embarking on such trend now. It's because of Robinhood. Mobile
by fakedang 6y ago
>Financial industry usually values stability and it's a bit disconcerting to see a stock broker embarking on such trend now.
It's because of Robinhood. Mobile friendly (Material?) UX is very "welcoming" to users, compared to the multitudes of tables and charts that are typically part of a trading platform. Since RH was able to onboard a lot of users, especially amateurs, the others have been paying attention and doing every thing to become similar to RH, to capture that huge amateur market.
- myth2018 6y agoI know, but here I'm talking about a decades-old broker which targeted intermediate and professional investors since forever. Besides, nothing prevented them from offering an alternate, more amateur-friendly platform, without turning the traditional one off
- fakedang 6y ago> nothing prevented them from offering an alternate, more amateur-friendly platform, without turning the traditional one off This is exactly the gripe I have with my broker too right now, so we might be using the same broker. They try to squeeze the entire platform onto a mobile app, when I'm sure 95% of their user base trades from a PC. In the end, it results in botched functionality, a shitty UX of hiding things away, the works.
- myth2018 6y agoLol sounds so familiar. I use Rico, in Brazil.