I think there's a difference in objectives and motivations of the providers and its users. It is this difference is what poisons their relationship, UX included

I think there's a difference in objectives and motivations of the providers and its users. It is this difference is what poisons their relationship, UX included. Why would service providers not play underhandedly (like with dark patterns) when there's immediate value for them in it, and no real negative consequence? Their goodwill would cost them money directly. Sometimes they even _have to_ play like that, otherwise competitors will squeeze them out of the game altogether. And it's not like users in general are any better morally. I think what needs to change is the idealistic view on UX. That service providers manage UX to make the user experience better for the users. I think what happens is that they do just that, but not in a way that will hurt the health of the business. And in the meantime, they will do everything that they can get away with.