I disagree, it was always as common as it is and never broke past the barrier of getting people to understand it's value, beyond designers themselves. This was

I disagree, it was always as common as it is and never broke past the barrier of getting people to understand it's value, beyond designers themselves. This was true before UX was called UX (before 2014 maybe and as far back as designers of any kind have been around) and it's true now.