3 ms·How do they make money? And why does it matter who executes your transaction as a retail investor.by adrr 6y agoHow do they make money? And why does it matter who executes your transaction as a retail investor.janmo 6y agoYou might not get the best price when buying on broker that uses pay for order flow.adrr 6y agoRegulations state you should always get best price and there has been modifications to law to prevent gaming. I can’t speak with knowledge on effectiveness of the regulations.