I think creative job postings pose a sort of marketing problem. Everyone knows that for brief "moments in history," workplaces can turn into ridiculously exciti

I think creative job postings pose a sort of marketing problem. Everyone knows that for brief "moments in history," workplaces can turn into ridiculously exciting, creative places. But, of course, those periods never last forever. Eventually, the business changes, people come in or leave, and the company dies or takes another direction. The creative period may end suddenly, without ever resulting in a shipping product. So the real issue - if you're looking to maximize "work happiness" - would be to find some heuristics at the resume or interview stage to determine who's actually got the mojo at any point in time. That, or find a way to constantly bring that spirit into a more independent business situation.