The dark patterns described here are part of a broader pattern for big tech. The firms mentioned, Amazon, Google, etc, have made the strategic decision to debas

The dark patterns described here are part of a broader pattern for big tech. The firms mentioned, Amazon, Google, etc, have made the strategic decision to debase their products to further monetize them. This is similar to the way in which high-end fashion brands are often tempted to cash in on their brand name by marketing to mass market. Just as with high-end retail, this is journey goes one way. Now these companies have embraced the lowest common denominator version of themselves it will be difficult to reverse these decisions. The one big tech exception to all this is Facebook which basically zoomed straight towards the lowest common denominator version of itself yes continues to plough ever deeper trenches each year