Do retail investors really have a choice at this point? When I opened my Schwab account there were fees for each trade, but now it's free like most (all?) other

Do retail investors really have a choice at this point? When I opened my Schwab account there were fees for each trade, but now it's free like most (all?) others. The only broker I know of that doesn't sell order flow is Interactive Brokers, and they restricted $GSE anyway (to "protect themselves").