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It has likely become not just unprofitable to focus on UX, but downright detrimental to the company’s bottom line. I say this without the evidence to back it up
by jhunter1016 6y ago
It has likely become not just unprofitable to focus on UX, but downright detrimental to the company’s bottom line. I say this without the evidence to back it up, but the anecdotal evidence is everywhere. I see it all the time as I preach UX improvements.
If my theory here is right, then the problem can’t be solved by preaching UX to businesses. I think it can only be solved by reminder end users that they deserve better.
- patrickmcnamara 6y agoI think Apple focus a lot on UX compared to competitors to their advantage and they are mindbogglingly profitable.