The 20x value doesn't come from Ryan Cohen, it comes from short-sellers being in too deep. Short-sellers have to buy in order to close their short, and that's g

The 20x value doesn't come from Ryan Cohen, it comes from short-sellers being in too deep. Short-sellers have to buy in order to close their short, and that's guaranteed, and from what I understand, very inelastic demand. That's the real path to profit here: short-sellers having no option but to buy ridiculously overpriced shares in order to settle their shorts.