Sure. Because if you're a startup hiring SWEs, which are a scarce resource, why would you want them implementing something that exists and isn't part of your co

Sure. Because if you're a startup hiring SWEs, which are a scarce resource, why would you want them implementing something that exists and isn't part of your core business? Also, the customer is the PR/marketing department, not the engineering department. The marketing people already know how to use these platforms well, so just let them use those.