What they should have done was position it as a premium games machine that included a "free" DVD player. I can't agree with this at all. They would have

What they should have done was position it as a premium games machine that included a "free" DVD player. I can't agree with this at all. They would have been an utter nobody with zero history and zero name recognition going up against the absolute titans of the gaming industry with decades of experience, consumer brand recognition, and developer relations. When you are fighting a superior foe, frontal assaults don't work. Now, in Nuon's case... the non-frontal assault didn't work either. But it was probably their only shot and it might have worked if they could have made it to market sooner.