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IDFA was actually a privacy improvement at the time it was introduced. Previously (before 2012), apps/advertisers would use UDID and/or fingerprinting to unique
by eyesee 6y ago
IDFA was actually a privacy improvement at the time it was introduced. Previously (before 2012), apps/advertisers would use UDID and/or fingerprinting to uniquely identify a phone in a way that the user could not avoid. Access to the UDID was removed and fingerprinting was forbidden; in exchange, the new IDFA provided the desired identifier while allowing customers to reset it on demand.
https://www.adcolony.com/blog/2020/09/02/what-is-an-idfa-anyway-the-history-of-idfa-and-its-predecessors/ https://www.adcolony.com/blog/2020/09/02/what-is-an-idfa-any...
- GizmoSwan 6y agoThanks for the link. Some great improvements but there are other issues at hand than just personal identity of the users and remaining anonymous to the system so that advertisers subject them to their propaganda. People have weaknesses. Being targeted can be abusive to them even if they are adults and anonymous to the system. An example would be a person with say body dysmorphia and where the advertisers would target the person to have plastic surgeries. That adds fuel to the fire and I have witnessed something to that effect with a person I know. Insecurities that are being harvested for cash and it is not helping anyone. People can search for what they need themselves. Why do they need to be bombarded with this stuff. Make better visual search engines so people can find what they need when they need it and not before or after. Unless the advertiser are prevented from using targeting doctrine, it will not stop.