You don't get to pick to which advertiser your data is sold either. You're just along for the ride with no hands on the wheel. I'm not defending business model

You don't get to pick to which advertiser your data is sold either. You're just along for the ride with no hands on the wheel. I'm not defending business models built upon selling their users' data. I'm just saying that this is no surprise, and it was pretty inevitable to happen sooner or later.